Anker is consolidating its core product brands under a single name, retiring the separate identities of Eufy, Soundcore, and others in favor of two unified groups. The company shared the news at IFA 2026, alongside a broad lineup of new hardware.
Until now, Anker products have been sold under a mix of labels including Anker, Soundcore, Eufy, EufyMake, and Solix. Those brands sometimes overlapped, which could make the catalog difficult to follow. Going forward, everything falls under the Anker name, split into two divisions. “Anker for You” covers charging, audio, personal health, and creative tools, while “Anker for Home” handles security, robotics, and home energy.
The transition will roll out gradually as new devices launch, with existing products shifting to the updated branding over time. Some items will carry both the “Anker” name and their older brand names together during the changeover. The shift coincides with the opening of the first Anker retail store this weekend in Berlin.
New “Anker for You” Products
The “Anker for You” group debuts several audio, charging, and health devices. On the audio side, Anker announced the Soundcore AeroClip 2 Pro and AeroClip 2 open-ear earbuds, the Space 2 Pro over-ear headphones rated for up to 60 hours of battery life, and the Liberty Buds 2. Sleep-focused audio includes the Sleep 4 and Sleep 4 Pro earbuds with PPG, heart rate, and HRV tracking, plus the SleepLab and SleepLab Pro sleep speaker with a nightlight and radar-based sleep tracking.
For power and charging, the lineup features the MagGo Power Bank 2 Pro, a 10,000 mAh Qi2 25W battery with active cooling; the Anker Laptop Charger Pro, which recognizes your laptop model to optimize battery health; and the Anker MagStand Charging Station with a Qi2 25W pad, a retractable USB-C cable, and a second USB-C port.
New “Anker for Home” Products
The “Anker for Home” group centers on smart home, security, and outdoor devices. The Anker MindBase is a local AI hub for smart home gear. Security additions include the Eufy TrackLight Cam S1, which pairs an auto-tracking light with a 4K telephoto camera, and the Video Doorbell S4 with a 180-degree panoramic view.
Home robotics products include the Eufy Robot Vacuum Omni E35, offering lower noise, a self-cleaning roller mop, and 35,000 Pa of suction. The company also introduced the Robot Lawn Mower S2 Max, which adds improved slope handling and coverage of up to 15,000 square meters. The mower is set to launch in Europe in May 2027.
The brand consolidation and product announcements were made during IFA 2026, with the new naming structure taking effect as products reach the market.
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