The Sony Bravia 6 OLED marks the company’s push into more affordable OLED territory, with pricing that starts at EUR 1,116. Long praised for picture quality, Sony OLED televisions have rarely been considered budget-friendly. The Bravia 6 changes that calculus, positioning itself directly against entry-level competitors such as the LG B6.
The Bravia 6 lineup is available now across five screen sizes, giving American shoppers a range of options depending on room size and budget.
What the Sony Bravia 6 Offers
Despite its entry-level label, the Bravia 6 carries a wide-angle 4K OLED panel paired with Sony’s Triluminos Pro engine. It supports Dolby Vision for HDR content, along with Dolby Atmos and DTS:X for immersive audio playback.
On the software side, the television runs Google TV with Gemini built in, handling streaming apps and everyday smart TV functions. OLED technology remains a top recommendation for its combination of color accuracy, shadow detail and deep black levels, and the Bravia 6 is expected to deliver in these categories.
Buyers stepping down to the Bravia 6 will give up a few features found on Sony’s higher-end sets. The pricier Bravia 8 II includes an antireflective coating and a higher-brightness panel that the Bravia 6 does not offer.
Pricing and How It Compares
The 65-inch Bravia 6 lands at EUR 1,717, matching the price of LG’s B6 at the same size. By comparison, the equivalent Sony Bravia 8 II comes in at EUR 2,404, underscoring the value angle of the newer model.
The full Bravia 6 OLED price list is as follows:
83-inch: EUR 3,435
77-inch: EUR 2,576
65-inch: EUR 1,717
55-inch: EUR 1,288
48-inch: EUR 1,116
The spread lets shoppers choose between a compact 48-inch panel and a large 83-inch screen, all within the same product family. The most affordable configuration, the 48-inch model, sets the entry point at EUR 1,116, while the largest 83-inch version tops the range at EUR 3,435.
With OLED panels historically commanding premium prices, the Bravia 6 represents one of Sony’s more accessible efforts to bring the technology to a wider audience. The Sony Bravia 6 OLED is on sale now.
