Apple TV is increasing its subscription prices once more, marking the fourth price hike in four years for the streaming service. The change affects both monthly and annual plans, as well as the company’s bundled offering.
What the New Apple TV Prices Look Like
The monthly Apple TV subscription now costs EUR 13 per month, up from the previous rate of EUR 11 per month. The annual plan is also climbing, moving from EUR 85 to EUR 102 for a full year of access.
Subscribers who prefer the bundled route will see changes as well. Apple One, the package that combines access to services including iCloud+, TV, Music, and Arcade, now costs EUR 19 per month, up from EUR 17. The adjustment applies across the board for customers relying on the all-in-one bundle.
A Broader Trend Across Streaming and Tech
Apple is not the only company adjusting its pricing. Netflix raised its rates in March, and Peacock announced a price increase earlier this month. The wider streaming market has seen a steady climb in subscription costs throughout the year.
Hardware pricing is also under pressure. Tech companies are raising the cost of devices amid ongoing RAM and component shortages, driven largely by heavy demand for hardware used to build AI data centers. These supply constraints are pushing prices higher across multiple product categories.
What Comes Next for Apple
The price increase arrives just ahead of a major product announcement. Apple is set to reveal its newest lineup of iPhone models on September 9, which is expected to include the company’s first foldable model. That event will shift attention toward Apple’s hardware roadmap for the year.
For now, the updated subscription rates place the monthly Apple TV plan at EUR 13, the annual plan at EUR 102, and Apple One at EUR 19 per month.
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Image: techcrunch.com
