The foldable iPhone is expected to headline Apple’s upcoming product event, marking a departure from the company’s usual approach. According to reports, Apple’s new CEO John Ternus will introduce a folding version of the iPhone, a device that could carry a price roughly twice that of a standard model.
The event, titled “Surprise and shine,” is scheduled for Sept. 9 at the Apple Park campus. Beyond the new folding handset, Apple is rumored to unveil updated iPhones, Apple Watches, and AirPods during the presentation.
A New Direction for Apple
This year’s September showcase signals a shift away from Apple’s typical playbook. With Ternus recently stepping into the chief executive role, the introduction of a folding iPhone would represent a significant expansion of the product lineup. The device is described as an entirely new flavor of iPhone, distinct from the models the company has released in previous years.
The reported price positioning is notable. If a folding model costs about double a standard iPhone, it would sit at the top end of Apple’s smartphone range, placing it among the most premium devices the company offers.
What to Expect at the Event
Alongside the foldable iPhone, the September event is expected to bring refreshed hardware across several categories. Rumors point to new iPhones, updated Apple Watch models, and next-generation AirPods arriving soon.
The presentation is set to take place on Sept. 9, giving audiences their first official look at how Apple positions its folding device within the broader iPhone family. Questions remain about pricing, availability, and how the new form factor fits into Apple’s existing strategy.
How to Follow the Announcement
Live coverage will run throughout the day of the event, with real-time blogging and streaming planned to deliver instant analysis and reactions as Apple makes its announcements. The event marks one of the most closely watched Apple gatherings in recent memory, driven largely by the anticipated arrival of the company’s first folding smartphone.
The “Surprise and shine” presentation begins Sept. 9 at Apple Park.
