Swiss watch exports declined again in 2025, following a drop the prior year, prompting brands to lean harder into second-half marketing pushes. Even with America’s shifting tariff picture, the United States remains by far the single largest market for Swiss watches. There’s better news for enthusiasts, too: early signs suggest the industry downturn may be leveling off.
Several notable timepieces debuted this week. Here are the standouts worth a closer look.
Breitling, Oris, and Zenith Lead the New Arrivals
The Breitling Navitimer B09 Chronograph 41 Tribute to Miles Davis draws directly from the 1960s Navitimer 806 Mk5 worn by the jazz legend. The manual-wind model features a display caseback, the Twin Jet logo, a reverse-panda dial, faux-aged cream-colored lume, and the original 41-mm case. Production is capped at 500 pieces. The stainless steel version on a calf leather strap runs EUR 7,658, while the vented bracelet edition is priced at EUR 8,260.
Oris continues its Muppets collaborations with the ProPilot X Gonzo Edition, following earlier Kermit and Miss Piggy releases. Gonzo the Great appears on the watch’s mainspring at the 11 o’clock position, while the 10-day power reserve indicator is styled as a red chili pepper, a nod to one of the character’s favorite shirts. The Gonzo carries a EUR 9,035 price, roughly double that of the Kermit edition.
Zenith takes a volume approach with the Chronomaster Solo Sport, bringing its famed El Primero movement to a more accessible tier. The 40-mm steel diver offers 200 meters of water resistance and a unidirectional rotating ceramic bezel. The black ceramic dial displays a high-frequency pattern and a “shark tooth” minute track, highlighting the movement’s 5 Hz, or 36,000 vibrations per hour. The version with a date window costs EUR 9,379, while the cleaner no-date model is priced at EUR 8,432.
Casio G-Shock “CasioNaut” Leak Grabs Attention
Away from the Swiss releases, a leaked Casio G-Shock GAC-2500 series is generating buzz. The resin analog lineup reportedly draws from the DNA of the DW-5000C, the first G-Shock produced in 1983. Its design has prompted comparisons to Patek Philippe’s Nautilus, earning nicknames like “CasioNaut” and “CasioTilus.”
Leaks point to four resin colors at a November launch: white, black, green, and yellow. The rumored price is 20,900 Japanese yen, or about EUR 115 each. Stainless-steel versions under the GMC-2500D designation may also arrive, reportedly around EUR 275.
Additional releases this week included the Hamilton Khaki Field.
