Dyson introduced 10 new products at a showcase in Berlin held during IFA 2026, one of Europe’s largest technology events. The launch, called “Dyson Unveiled,” spans floor care, air purifiers and beauty tech, and marks a notable expansion for a brand long known for a measured release schedule.
For years, Dyson focused primarily on vacuums, fans and air purifiers, adding beauty tech in 2016 with popular tools like the Supersonic hair dryer and the Airwrap. New releases typically arrived only a few at a time. That pace has shifted sharply. This year’s 10-product rollout follows last year’s introduction of 11 new products.
According to Chief Engineer Jake Dyson, the company’s newest devices “combine Dyson’s decades of mechanical engineering with AI, vision systems and machine learning to create products that can see, understand and respond to the environments around them.”
Dyson Enters Oral Care With the CameraJet Toothbrush
The CameraJet is Dyson’s first toothbrush, and it includes a small onboard camera intended to enable a highly detailed clean. Dyson says it is the first oral care tool to use AI-powered vision to detect and target gaps between teeth. The device brushes, liquid flosses and dispenses mouthwash. It is priced at EUR 429 and is available now. Dyson is also expanding into oral care with a water flosser.
Redesigned HushJet Air Purifiers Lead the New Lineup
Dyson overhauled its air purifier range with the new HushJet series. The HushJet Big+Quiet Cool Pure+ Formaldehyde is described as Dyson’s most powerful purifier, built for long-range air projection and multi-room purification. It uses a three-stage filtration system that captures particulates and gases while destroying formaldehyde. This model costs EUR 946 and arrives in fall 2026.
The HushJet Pure Cool+ Formaldehyde is a compact, high-performance purifier and fan designed for large spaces, delivering what Dyson says is three times the power of its predecessors. It launches in the fall for EUR 515. The HushJet Hot Cool Pure+ is a 3-in-1 unit that combines purification, heating and personal cooling for year-round use, also available in the fall for EUR 515.
The R3 Nurovi Spot+Scrub UV Robot Vacuum
Dyson calls the R3 Nurovi Spot+Scrub UV its most advanced wet-and-dry robot vacuum to date. It adds UV enhancement and AI features designed to identify up to 200 types of stains and substances. The self-cleaning wet roller relies on a 12-point system that continuously applies water during cleaning.
The company’s broader 2026 catalog reflects a deliberate move toward devices that pair traditional mechanical engineering with AI, vision systems and machine learning. Across floor care, air treatment and its newest oral care category, the products emphasize sensing and adapting to their surroundings. The CameraJet toothbrush is available now at EUR 429, while the redesigned HushJet air purifiers reach retailers in fall 2026.
