Apple TV subscribers in the US are facing higher bills, as Apple has joined the growing list of companies raising streaming prices in 2026. On Friday, the tech giant confirmed increases to Apple TV’s monthly and annual plans, along with the Apple One Individual bundle.
The changes take effect immediately for both new and existing customers. Current subscribers will receive notice roughly one month before the new rate appears on their bill.
New Apple TV Pricing
The monthly Apple TV subscription rises by EUR 2 to EUR 13 per month. The annual plan climbs EUR 17 to EUR 102 per year. This marks the second consecutive year of increases for the service, which last adjusted its prices in August of the previous year.
Apple TV remains home to a lineup of well-known titles, including Ted Lasso, Severance, Widow’s Bay and Dark Matter.
Apple One Bundle Changes
Customers on the Apple One Individual plan will now pay EUR 19 a month, up from EUR 17. That bundle combines Apple TV, iCloud Plus, Apple Music and Apple Arcade into a single subscription. Pricing for the Family and Premier tiers stays the same for now.
A Wider Streaming Trend
Apple is not alone in adjusting its rates. Netflix, Spotify, Peacock and Prime Video have all raised prices during 2026, continuing a broad pattern of streaming cost increases across the industry.
The announcement arrives ahead of Apple’s iPhone event scheduled for Sept. 9, where the company is rumored to introduce a foldable phone alongside its new lineup.
