The iPhone 18 series is expected to arrive with higher prices, with reports indicating that every model in the line-up could cost around £75 more than its predecessor. The move follows growing pressure from rising component costs across the industry.
Apple previously introduced a notable price increase across its Mac and iPad ranges due to a sharp climb in memory chip costs. This year’s iPhones now appear set to follow the same path, with escalating RAM and NAND chip prices forcing Apple to pass part of the burden onto consumers.
Why prices are climbing
Those familiar with the matter say Apple initially tried to avoid a price rise and absorb the additional expense internally. However, the company can no longer sustain its slim profit margins, and a price increase across all iPhone 18 models allows it to share the cost with buyers without pricing itself out of the market.
The context matters here. Rivals including Samsung and Google have already raised their own smartphone prices, meaning Apple’s decision is unlikely to stand out as an outlier. The broader industry shift towards higher costs has given Apple room to adjust its pricing in step with competitors.
What it means for the range
Even with the increase, the iPhone 18 Pro is expected to remain competitive. Reports suggest it could start at roughly £950, keeping it firmly within the price bracket occupied by rival flagship devices.
Apple’s loyal user base is also seen as a factor that could allow the company to raise prices further in the future if required. Against the current backdrop of rising memory costs and industry-wide adjustments, a price increase of around £75 across the new iPhones is regarded as a relatively conservative move.
The reported figures align with earlier claims from other sources, all pointing to the same conclusion: the memory chip market is reshaping how Apple prices its 2026 hardware. With the iPhone 18 series expected to carry the increase across the board, buyers should prepare for the first significant iPhone price shift in several generations, driven directly by component supply costs rather than new features.
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Image: gsmarena.com
