Apple TV just got more expensive again. Apple raised the price of its streaming service for both new and existing subscribers on Friday, moving the monthly rate from EUR 11 to EUR 13. The change marks the fourth increase in four years for the service.
An annual subscription now costs EUR 102, up from EUR 85. Apple also adjusted the cost of its individual Apple One bundle, which combines Apple TV with the company’s other subscription offerings. That plan climbed from EUR 17 per month to EUR 19.
What the New Pricing Looks Like
The updated rates put the monthly cost of Apple TV at EUR 13, while the yearly option lands at EUR 102. The Apple One individual tier, which packages several of Apple’s services together, now runs EUR 19 per month. For subscribers who watch regularly, the annual plan continues to offer savings compared with paying month to month.
The price change takes effect immediately. Current subscribers will receive notification of the new rate before their next billing cycle, so no one should be charged the higher amount without advance notice.
A Pattern of Yearly Increases
This latest adjustment arrives almost exactly one year after Apple last raised the fee for its streaming platform. With four hikes now recorded over a four-year span, the service has steadily moved away from its original entry price. Each increase has affected both prospective customers and those already paying for the service.
The bundled Apple One plan continues to be positioned as an option for users who want access to multiple Apple subscriptions under a single charge, though its cost has risen alongside the standalone streaming tier.
What Subscribers Should Know
Anyone currently subscribed will keep access to the service at the new rate once their billing period renews. The company confirmed that notifications will go out ahead of the next charge, giving users a chance to review the updated pricing before it applies to their account.
For those weighing their options, the standalone Apple TV subscription now sits at EUR 13 per month or EUR 102 for the year, while the individual Apple One package is priced at EUR 19 per month.
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Image: theverge.com
